Resourceful
Show the intelligence in what already exists.
Working brand identity · August 2026
MatterAgain.
New value from overlooked materials.
A practical identity for a platform that turns built experience, reclaimed material and careful experimentation into shared knowledge.
01
Thoughtful
Distinctive
Expansive
01 · Foundation
A second life,
made visible.
The name carries two ideas. Overlooked material becomes useful again, and the work becomes a matter of public knowledge.
The identity should hold both. It is materially grounded without becoming rustic, and intellectually serious without becoming institutional or cold. It begins with reclaimed pallet timber but leaves room for a wider programme of material innovation.
Precise
Use evidence, clear boundaries and exact language.
Open
Make knowledge useful, legible and shareable.
02 · Logo system
Built from
parts.
The reassembly mark pairs a solid form with its outlined second state. It can sit beside the wordmark or work alone as a compact signature.
matter again
Primary lock-up
matter
again
again
Stacked lock-up
Reassembly mark
Clear spaceKeep one block-width free around every lock-up.
Minimum sizeMark: 24 px. Primary lock-up: 120 px.
UseCharcoal on Paper, or Paper on Charcoal. Keep it flat and unaltered.
03 · Colour
Earth, growth
and record.
A quiet material palette. Paper and Charcoal carry most layouts. Regrowth and Timber add meaning, never decoration for its own sake.
Select a colour to copy its HEX value.
04 · Typography
Editorial clarity,
human scale.
Material holds
memory.
Aa Bb Cc Dd Ee
0123456789
Display72–144Iowan / Baskerville
Heading40–72Iowan / Baskerville
Lead22–30Avenir Next Regular
Body16–19Avenir Next Regular
Label11–13Avenir Next Demi
05 · Image language
Show the material in context.
Prefer honest daylight, lived-in places, close material detail and the relationship between making and use. Pair wide context with one precise detail.
- Natural colour and restrained contrast
- People only where their presence adds meaning
- No generic “green” imagery or artificial textures
06 · Voice
Curious.
Clear.
Grounded.
Write as a thoughtful practitioner sharing what has been learned, not as a campaign making claims beyond the evidence.
“The buildings form a growing record of reclaimed pallet timber in use.”
“We are revolutionising sustainable construction for everyone.”
Lead with the point. Use plain language and specific nouns.
Separate proof from ambition. State what is built, what is being studied and what remains open.
Invite participation carefully. Prefer “explore”, “contribute” and “learn with us” to inflated calls to action.
07 · In use
One system,
different scales.
Use the same proportions, type contrast and material palette across digital, print and environmental applications.
What can a material become, once its first use is over?
matteragain.orgField note 01
Reclaimed pallet timber:
a record of built applications
Linbro Park · Johannesburg
August 2026
matter
again
again
Material study
Stringer arrangement 04
Starter assets
Use the system consistently.
These working assets are suitable for review and early applications. Final production files should follow once the identity is approved.
